Yes! I’m going to quick-blog about a campaign that is related to coffee ---- the new Nescafe 3-in-1 Sweet ‘N Mild! (Background music on: Good morning sa inyo! ♫ La la la. ♪)
OK. Mixed opinions about this particular TVC. I have a group who’s happy about it. I have a group who’s like don’t-play-that-commercial-again about it.
I know most of you, if you’re living in the Philippines, have seen this TVC twice or more. But what’s your take on this TVC? Is it bad? Or is it effective that you found yourself humming its tune once or twice? So what really makes a good TVC or not?
Personally, I never liked the commercial that much. I knew, somewhere somehow, that it was trying to be Glee-ish. You know, with the lead girl dressed up like Rachel Berry and singing like a superstar? That’s what I thought. It was Glee. So I didn’t like it that much. For trying to be something else. And not too original.
But on the other hand, I somewhat thought that the music was easy to remember as I’ve heard a lot of people humming its tune. When it’s easy to follow, people will duplicate it. And good campaigns are campaigns that people can easily talk about or better yet, imitate.
THINK MARKETING LESSON #1: A good campaign is a campaign that people can easily talk about or imitate.
So for the first blog entry of ThinkMarketing.BIZ, a quick-blog about Nescafe’s 3-in-1 Sweet ‘N Mild TVC! In the next few days, be prepared to see more interesting reviews of the ads and promos that never got tired of being super and creative and flashy just to get their target market's attention! I hope you can subscribe to us and share us to your friends!
For now, here's the video of the TVC. By the way, it's entitled "Sunshine" and I'm very certain that it was shot in Cubao X near Gateway. Enjoy! Good morning sa inyo! ♫ La la la. ♪
Sunshine TVC
Brand: Nescafe 3-in-1 Sweet 'N Mild
Type of Media: TVC
Website: Nescafe.com.ph
Facebook: Nescafe.ph
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Disclaimer: ThinkMarketing.BIZ is a result of the author’s viewpoints based on his daily encounters with the countless interesting campaigns that captured his short-spanned attention. His opinions do not necessarily reflect the opinions of the team behind the campaigns featured herein. Unless specified, the entries posted in this blog are not paid – although sometimes he wished they were.
