Sakaytamis: The Purple Jeep

2012-02-16T05:48:00.000-08:00

That night on my home, I happened to chance upon this purple and colorful jeepney carrying an oversized image of Nescafe 3-in-1 Sweet 'n Mild, Nescafe's newest variant of instant coffee.

It was a sight to behold! It stood out among the rest of the "King of Manila Roads" with its vibrant colors and design. It seemed like a "female" jeepney among the steel-colored jeepneys in the middle of the road. Can it be the new "Queen of Manila Roads"?

[Source: http://www.facebook.com/nescafe.ph ]

Sakaytamis is part of the marketing campaign of Nescafe Philippines in promoting their newest instant coffee variant. In their Facebook fanpage, it was said that Sakaytamis jeeps offered free rides during all of the Mondays of January 2012 from 7pm to 9pm. So cool! I wonder how this brand activation went.

If there's a lesson this jeepney-wrap big idea is telling me, it can be that marketers should make use of the ordinary, the usual and the run-of-the-mill to create something extraordinary in order to get noticed.

THINK MARKETING LESSON #1: To get noticed, make use of the ordinary, the usual and the run-of-the-mill to create something extraordinary.

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